I call bullshit
There’s no higher calling for a woman than being a person who nurtures you, respects you, and looks after you. At least that’s according to the latest ad from Team Manny Villar, featuring Loren Legarda, who’s clawing her way to the vice presidency a second time, and the women in their senatorial line-up. After the women earnestly declare that they will, well, be our mothers (at least how commercials typically portray mothers), Villar swoops in, boasting that he has nobody but the best, most accomplished women on his team.
Yeah, sure, whatever, but your ad certainly didn’t make that clear. All your ad did was to make them look like gentle, soft-spoken people who will love us no matter what we did and patch up our bruises, not fierce crusaders who are fully capable of grabbing the reins and guiding this country out of the muck. You claim you’ve got the best women on your slate? Tell us why and how they excel, don’t parade them around in soft lighting and have them speak slowly and soothingly.