Anti Anti-Frizz
So this commercial has been running for almost a year now, and I wish it would just die a gory death because it’s such a ridiculous ad.
In this ad, Kim Chiu, who’s so dangerously skinny that her arms are probably as fat as my thumb, is saying that the female hair is big and frizzy in the morning. To whoever came up with this ad, I say this: The hair of the girls in the ad isn’t frizzy, not by a long shot. It’s just messy. And if girls have messy hair in the morning, all they need to do is run a damn comb through their hair, not employ Rejoice Anti-Frizz right away. Besides, you don’t know from frizzy, not like the big hair that curly-haired people like myself have to deal with on a regular basis. No amount of shampoo can calm it down; it takes time, effort, and a cleverly maneuvered hair dryer or iron, and even then, our hair is defenseless in the face of humidity. Frizzy is either a hair’s default state or a reaction to excessive humidity, not something that takes place upon waking up in the morning.